Hunters Virtual World
Microsite

2009

Role - Design, Art Direction
Client - Hunter's Cider
Agency - Urbian
Flash Development - Rigard Kruger

Hunter's Cider is a popular South African cider. Hunter’s approached Urbian to help them create a unique virtual social environment that would capture the attention of a whole new audience as well as strengthen existing customer brand conversation.

The aim was to create an an interactive experience that would also provide a platform for the brand to engage with customers in a more playful way.

Urbian designed and developed a microsite that was formed around three fantastical worlds – a desert oasis, an urban park landscape and a refreshing world of liquid and bubbles, where users could explore each world and interact with one another.

Featuring multi-user functionality it enabled users to select a custom avatar and chat with each other in real-time. By logging in with their Facebook details, they could distinguish their Facebook friends from the other users in the environment.

Due to the size of each world (7000px+ wide) I decided to create the nature scenery and landscapes with Vue.

- Refreshingly Cool

- Refreshingly Cool

- REFRESHINGLY Social

- REFRESHINGLY Social

- REFRESHINGLY Liquid

- REFRESHINGLY Liquid

- REFRESHINGLY COOL: Detail

- REFRESHINGLY COOL: Detail

- REFRESHINGLY Social DETAIL

- REFRESHINGLY Social DETAIL

- REFRESHINGLY Social: Content

- REFRESHINGLY Social: Content

- Age Screener

- Age Screener